privacy for all. period.
Due to the Dobbs decision revoking our medical data privacy rights, given to us by the 9th amendment, American citizens have been experiencing a new wave of health data privacy intrudes into some of the most intimate and personal areas of our reproductive and medical data: period tracking, geolocation tracking, and heat sensor tracking.
With this knowledge in hand, we at the IDH ask if you will join us in this fight for the protection of our right to medical data privacy in our #Privacy4allperiod campaign. One way that you can do this is by creating a reaction video, like the ones below, to raise awareness for our cause. These videos will help bring this knowledge to all American citizens, so that those who feel called to act can do so equipped. Will you link arms with us in the battle for our health data privacy? Below, we will be introducing you to some examples of Americans' intimate health data being shared with third party brokers and advertisers, how this can and will touch the lives of every American, and of those whom we love most.
As a product of this supreme court decision, we found that location data can now be used to reveal the most sensitive characteristics about a person, including: religion, sexual orientation, sexual activities, gender identity, health conditions, union membership, and political affiliation. Phones and devices generate location data which is collected by various entities and may be sold to data brokers, advertisers, or the government. Data brokers use secret algorithms to build profiles on every consumer based on their online activities, often without the consumer’s knowledge. Using profiles to target advertisements to pregnant people is not new.
For example, Target reportedly sent maternity and pregnancy related advertisements to a teenager before she told her family she was pregnant. As the article, Target Knows You’re Pregnant, explained, “all Target customers are assigned a Guest ID. Associated with this ID is information on ‘your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Websites you visit.’” Analyzing this data, combined with a customer’s purchase history, could produce a “pregnancy prediction” score, which includes an estimate of the customer’s due date. Post Roe, these types of profiles could be weaponized against individuals who seek abortions in states where abortion is illegal.” Furthermore, we have found that as a product of the overturning of Roe vs Wade, we have lost several personal privacy rights. This decision, (along with other things) has made women vulnerable to prosecution by the government accessing their private data. This has put us in the situation of finding a solution to a problem that most aren't even aware of.
The IDH is here to fight the greatest ethics battles of our day and one of those battles is the breach of our health data privacy since the overturning of Roe v. Wade. Due to this supreme court ruling that gives states the power to make laws on their stance on life in the womb, it also revoked our medical data privacy rights.